How to create a solid job post.

Published on 10/04/2024

Creating a great job post is vital in today’s competitive job market. It’s your chance to attract the right candidates to your company. In this guide, we’ll show you how to write a job post that grabs attention and gets successful hires, whether you’re a seasoned recruiter or new to hiring we got you cover.

Before you start writing your job post, take a moment to clearly define what you’re looking for in a candidate. Ask yourself:

1. What are the main responsibilities of this role?
2. What skills and qualifications are essential?
3. What kind of personality traits would fit well with our team and company culture?

By answering these questions, you’ll have a clearer picture of the type of candidate you’re seeking, making it easier to craft a targeted job post that attracts the right candidates.

Starting with your job post you should choose a clear and descriptive job title that accurately reflects the position, in more detail:

1. Make sure it accurately describes the job.
2. Use specific words that clearly tell what the job is about.
3. Include words people might search for when looking for that type of job.
4. If there are different levels for the job, like “Manager” or “Assistant,” include that.
5. Keep it short and easy to understand.

Following these steps helps job seekers quickly understand what the job is and if it’s right for them.

Moving on, you should give a detailed job description that outlines the responsibilities, qualifications, and expectations for the role. In this section you should include:

1. Job Overview: Briefly explain what the job is about.
2. Responsibilities: List the main tasks they’ll do.
3. Requirements: Say what skills and experience they need.
4. About Us: Share a quick bit about your company.
5. Opportunities to Grow: Mention any chances for advancement or learning within the company.

By covering these points, candidates get a quick idea of the job and what’s needed to see if they fit the profile of the candidate you are searching for.

Next up is the Benefits & Perks section which includes information about the benefits, perks, and opportunities for career growth within your company. This section is very important to include in your job post as it can give your company a competitive advantage between you and your competitors and can attract top talent of the field you are searching employees in. In more detail these are some things you should mention if applicable:

1. Health insurance coverage
2. 13th salary
3. Any bonuses
4. Paid time off (vacation, holidays, sick days)
5. Flexible work hours or remote work options
6. Employee discounts or perks (gym memberships, product discounts)
7. Professional development opportunities (training, courses)
8. Wellness programs (fitness classes, mental health resources)

This section helps candidates understand the additional advantages of working for your company.

Last but not least you should include the application process.

Specifically inform possible candidates what materials they need to submit, how they can apply, and any other relevant details. For example that could be an email with a specific reference number, a link redirecting candidates on your company’s careers page, a phone number (don’t forget to mention which hours candidates can contact you) or Career Match’s “Apply” button on your job post page.